Wednesday 16 February 2011

Q5 What Different types of marketing and advertising for each of the two contexts.

 Magazine/Newspaper

A majority of magazines do not always have many marketing, they are just normally sold in shops like WHSmiths. However, some magazines will be advertised in newspapers and on billboards, but most of them are advertised in other magazines. Some magazines also have TV advertising, but this is normally only for new magazines. 

Art Exhibition

A large number of art exhibitions are only advertised at places like museums and other galleries. Stereotypically, art exhibitions are not normally associated with younger people, so they are more likely to be advertised in other exhibits.  

Q3 Audience analysis for each of the two contexts. Who will consume the work?

Magazine/Newspaper

Many magazines reach out to a large audience which normally consists of a variety of different people. For example, males are much more prone to reading ‘lads mags’ such as ‘Nuts’ and ‘Zoo’. Whereas females are much more likely to read fashion magazines like ‘Vogue’. Empire magazine for example reaches out to males and females, most likely because it is discussing films, which most people are interested in. The majority of people that read Empire are from the age 15 – 44 demographic. More men read Empire than women but there are still a large number of women that do read it. 

Exhibition/Gallery

Tate Modern Gallery has a vast number of different visitors. The Tate Modern has a staggering 4,788,000 visitors in 2009. Surprisingly, 52% of its visitors were between the ages of 17 – 34. Maybe unsurprisingly, 42% of visitors were male and 58% female. An average of 41% of visitors were on their first visit, and 58% were repeat visitors.

Q1 Which Photographic applications exist within each of the two contexts?

Art Exhibition
A lot of art exhibitions will include work by artists and a lot of photography work. There’s a lot of exhibitions that will feature portraitures. Studio work will provide the basis of a majority of images found at an exhibition. A majority of these images are Portrait and Landscape because these types of images are not normally found anywhere else.
Magazine/Newspaper
Mostly studio work will be found in magazines such as Empire. However, nature magazines like National Geographic will use nature photography. This shows realism. Newspapers (especially tabloids) are famous for printing paparazzi images of celebrities. Most newspapers will have their own photographers but also rely on other photographers not linked to the paper to send in their own images.